This Wella Professionals Color Touch semipermanent hair color, shade 7/89, delivers rich, vibrant results without the commitment of permanent color. It is formulated to enhance natural tone or refine existing color, offering brilliant shine and excellent color fidelity. Ideal for refreshing faded permanent color or introducing soft, multifaceted tones to the hair, this product allows for creative expression with gentle, low-commitment maintenance. Its semipermanent nature fades gradually, ensuring a soft regrowth transition.