Koleston Perfect Me+ Vibrant Reds by Wella offers advanced permanent hair color technology for intense, long-lasting results. This specific shade, 99/44 Light Blonde Intense Red, provides vibrant coverage and rich color payoff. Formulated for professional use, the Me+ technology helps reduce the risk of developing a new allergy to hair color, while delivering predictable, true-to-shade results. It is ideal for achieving striking red tones with excellent grey blending capabilities.