This refreshing shampoo is specifically designed to maintain and enhance blonde hair tones. It gently cleanses the hair while depositing cool tones to counteract yellowing and brassiness, leaving blonde shades vibrant and bright. Ideal for those with natural or color-treated blonde hair looking to preserve their cool, icy, or beige blonde shades between salon visits. Invigo Blonde Recharge Refreshing Shampoo helps to keep your blonde looking fresh and luminous.