This Shu Uemura YUBI Blonde Anti-Brass Purple Balm is expertly formulated to counteract unwanted brassy tones in blonde hair. It is designed to neutralize yellow and orange undertones, helping to maintain a cool, salon-fresh blonde result between treatments. Ideal for use as a conditioning treatment, this balm deposits targeted pigment to preserve the desired shade. It offers dual benefits of toning and care, leaving the hair feeling soft and manageable while visually enhancing the cool blonde tones.