Redken Color Extend Blondage Purple Shampoo is formulated specifically for blonde hair. This violet-toned shampoo helps to tone, brighten, and strengthen blonde hair, neutralizing unwanted yellow and brassy tones. It gently cleanses while depositing toning pigments, making it ideal for maintaining vibrant blonde shades between salon visits. Suitable for all shades of blonde seeking to combat discoloration and enhance coolness.