The iconic Philip Kingsley Elasticizer is a pre-shampoo conditioning treatment designed to intensely moisturize and improve the elasticity of your hair. This luxurious formula delivers a surge of hydration, leaving hair feeling smoother, softer, and more manageable with a visible healthy shine. It is particularly beneficial for dry, damaged, or chemically treated hair, helping to restore strength and resilience. Apply to damp hair before shampooing, leave for a minimum of 20 minutes (or overnight for a deeper treatment), then shampoo and condition as usual.