The Olaplex Rich Hydration Mask is engineered to deliver intensive moisture, effectively sealing the hair cuticle. This formulation works to deeply hydrate dry and damaged strands while simultaneously managing and controlling frizz for a smoother, more polished appearance. Ideal for weekly treatment, this intensive mask reconstructs hair health from within. Regular use promotes improved manageability and resilience against environmental stressors, resulting in noticeably softer and healthier-looking hair. Incorporate this mask into your routine as a powerful conditioning step following shampooing to maximize nutrient absorption and cuticle closure.