This specialized purple shampoo from the Serie Expert Chroma Creme line by L'Oreal Professional is formulated to neutralize unwanted yellow and brassy tones in color-treated hair, particularly blonde or lightened shades. It provides gentle cleansing while depositing targeted pigment to maintain cool tones between salon visits. Regular use helps preserve the vibrancy and freshness of your color. Ideal for use as part of a dedicated toning routine to combat warmth build-up.