L'Oréal Professionnel Inoa 10.12 Platinum Blonde Ash is a professional-grade hair color, designed for achieving exceptionally light, cool-toned blonde results. This ammonia-free formulation works with the innovative ODS2 Technology (Oil Delivery System) to deliver intense, true-to-tone color while ensuring optimal respect for the hair fiber. It offers reliable, uniform coverage and excellent longevity. Ideal for salon use, this hair dye provides a specialized shade perfect for clients seeking a bright, cool platinum finish with ash undertones.