This professional-grade permanent hair color from Kevin Murphy's Color.Me line delivers high-performance results. The shade 11.8/11v Ultra Platinum Ash Violet is specifically formulated to achieve cool, neutralized pale blonde tones with violet undertones, effectively counteracting unwanted warmth. Designed for salon use, this formulation ensures excellent gray coverage and long-lasting color fidelity. Its advanced technology promotes hair health while depositing vibrant, true-to-tone color. Ideal for achieving maximum lift and precise toning in one step.