This Kerastase Genesis Bain Nutri-Fortifiant Shampoo is formulated to gently cleanse the hair while providing essential nourishment and fortification. It works to reduce hair loss due to breakage by strengthening the fiber from root to tip. Ideal for weakened hair prone to falling, this shampoo helps improve moisture retention and overall hair health, leaving hair feeling softer and more resilient with continued use. Its specialized formula supports healthy hair growth by minimizing breakage during washing and styling routines.