The Kérastase Genesis Bain Hydra-Fortifiant Strengthening Shampoo is designed to gently cleanse and fortify hair that is prone to breakage and loss. Its advanced formula helps to reduce hair fall by up to 82% after just one month of use, making hair stronger from root to tip. This daily-use shampoo effectively removes impurities and excess oil while providing essential hydration. It restores the hair fiber's vitality, leaving it soft, manageable, and visibly healthier-looking. Ideal for reinforcing fragile hair exposed to external stressors.