This Joico Blonde Life Color Enhancing Masque is specifically formulated to maintain and refresh blonde hair tones while providing deep nourishment. It works to deposit subtle color pigments, helping to neutralize unwanted undertones and extend the vibrancy of salon color between appointments. The masque deeply conditions, improving elasticity and shine, making it an essential step for keeping blonde hair looking its best. Ideal for regular use to maintain brightness and tone for all shades of blonde, from platinum to golden.