This is the Goldwell Colorance Demi-Permanent Hair Colourant in the shade 5VA Fascinating Violet Ash. This product is designed to deliver rich, vibrant, and long-lasting color results while caring for the hair structure. Benefit from the specialized formula that enhances hair shine and softness. It is ideal for refreshing existing color, blending gray hair, or achieving nuanced tones without the commitment of permanent dyes.