A NEW COLOR is an advanced system for permanent, professional hair coloring developed by Davines. This formulation is ammonia-free, offering a gentler coloring experience without compromising on rich, vibrant, and long-lasting results. Its cream consistency ensures precise and easy application for comprehensive gray coverage or significant tonal changes. It is ideal for creating dimensional and reflective shades while respecting the hair structure. Use this product for professional coloring services seeking high-performance results with a more conscious formulation.