The Invati Advanced Exfoliating Shampoo Rich by Aveda is a thickening shampoo designed to invigorate the scalp and thicken hair. It gently cleanses while also exfoliating the scalp to remove build-up, promoting a healthier environment for hair growth. This formula is particularly beneficial for normal to dry hair types, offering a rich, conditioning experience without stripping essential moisture. Experience fuller-looking hair from the root with regular use.